GAMA Meeting 2011

On January 12, 2011 in Anaheim, the Guitar and Accessories Marketing Association (GAMA) will hold its annual membership meeting. The organization will host a panel discussion on the guitar industry in developing nations. The speakers that are currently scheduled are: Joseph Gomes of Furtados Music, India; Andrew Pac of Ivan Music, China; and Felipe “Phill” Raposo of Stone Music, San Diego, Calif. and Brazil.

The panelists will speak on a number of subjects including: the opportunities and the challenges of doing business in developing nations; how to build brand equity and brand recognition; and cultural differences.

Brazil, China, and India represent approximately 2.7 billion people, many of whom are quickly entering the middle class. All manufacturers of guitar products should take interest in these fast-growing markets and their potential impact on corporate goals. This meeting will attempt to give attendees a better understanding of emerging economies to facilitate the creation of marketing strategies.

More details about the meeting will be announced as they develop. Guitar industry members wishing to RSVP for the GAMA meeting should contact GAMA by phone at 212-795-3630 or via email at info@discoverguitar.com.