Zildjian Announces New Roles, Hires…

The Avedis Zildjian Company has announced that three current employees will assume new roles in its sales department effective immediately. 

John Sorenson, who has served in various management positions over the past 15 years, joins the Sales Department in a newly created director of sales planning position.  As director of sales planning, Sorenson oversees sales program development and forecasting and is responsible for the management of all non-cymbal product categories.

Steve Pappone joins the Sales Department as sales planning manager, reporting to Mr. Sorenson.  Pappone’s new responsibilities include sales forecasting and planning for the cymbal category.

Cady Zildjian expands her former responsibilities as business development coordinator in her new position, associate product manager-apparel and novelties.  Ms. Zildjian will focus on special sales promotions to build the Company’s apparel and novelty categories.

Laura Rivera joins the Zildjian Company as director of marketing communications. David Gutierrez joins the Company as customer service administrator, after completing an internship with the Company’s marketing department.