D’Addario Australia
February 1, 2011
D’Addario & Company, Inc. has announced its intention to form D’Addario Australia. D’Addario Australia will be the exclusive importer of the D’Addario brands D’Addario, Planet Waves, Rico, Evans, PureSound, and Pro-Mark.
Once established, D’Addario Australia will continue to work with the D’Addario & Company, Inc.’s present wholesale representatives during the expected transition period. To be located in the Melbourne area, D’Addario Australia will also direct all marketing activities within Australia on behalf of the various D’Addario & Company brands.
D’Addario Australia will be nationally advertising for personnel positions, and plans to conduct business by mid-to-late summer 2011.
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