FMIC Appoints Lorenz to Lead Procurement for KMC Percussion
June 15, 2011
Jeff Lorenz
Fender Musical Instruments Corp. (FMIC) has announced that music industry veteran Jeff Lorenz will be joining Fender in the newly created position, director of procurement and sourcing of KMC Music’s percussion division. He will oversee the procurement and sourcing of all KMC percussion brands, including: Latin Percussion, Toca Percussion, Gretsch Drums and Gibraltar Hardware.
Lorenz is a 17-year music industry veteran who formerly served as director of merchandise for the Drum Division at Guitar Center, Inc.
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