LP Hosts Casa Veerkamp and Mexican Dealer Contingent

Recently, a group of Mexico’s top LP dealers visited Latin Percussion’s headquarters in Garfield, NJ. The entourage was accompanied by executive members of Casa Veerkamp, the exclusive LP distributor for Mexico.

The group was treated to a program entitled, “The Soul of LP,” in which founder Martin Cohen shared his insights and experiences since the company’s inception. He also discussed how artists like Tito Puente and Giovanni Hidalgo have played a critical role in LP’s development of highly innovative musical instruments throughout its history.

LP Product Designer, Andy Krol discussed how Cohen’s original vision for compelling LP products has continued throughout recent years with the development of wildly successful products such as the One-Handed Triangle and the LP Qube Shaker.

Several prominent LP artists were also on hand for the visit, including Eddie Montalvo, Little Johnny Rivero, Bobby Sanabria and Chembo Corniel. Each had an opportunity share their experiences of working with Cohen and the LP team.

The day was concluded with a visit to New York City, where the group enjoyed dinner and a rousing performance of Afro Cuban music by LP Artist Pedrito Martinez and his band.

Front row (l to r): Paula Leticia Illescas, Martin Cohen, Angélica Díaz, Rosalba Díaz, Librado Palma. Seated, Middle row (l to r): Jorge Luis Pando, Sergio Noriega, Eduardo García. Back row (l to r): Chembo Corniel, Gustavo Hurtado, Juan Magdaleno Jr., Salvador Iriarte, Jorge Arturo Betancourt, Raul Carlos Uriegas, Ernesto Veerkamp, Gamaliel Ramos, Eddie Montalvo, Juan José Hugo Ceja, Marco Escobedo, Little Johnny Rivero