Sonni Named VP of Marketing for D’Addario

Jack Sonni has joined D’Addario & Company, Inc. as its new vice president of marketing. Sonni brings over 30 years of experience in the Music Industry with a proven track record in strategic planning, branding, marketing, advertising, and product development.

“Jack’s extensive knowledge of the music business and experience as a notable musician is unmatched,” said Jim D’Addario, CEO of D’Addario. “In his previous successes, Jack has demonstrated true innovation in his approach to solving problems and developing strategy. His passion, creativity, and drive complement our values and commitment to building on our successes and developing new market opportunities.”

Sonni’s background includes serving as VP of marketing communications at Guitar Center. In this role, he was responsible for the creative direction of all corporate marketing, advertising, public relations, and promotional events. While there, Sonni was also instrumental in the development of promotional partnerships with very well regarded entertainment and consumer brands, such as Nike, Levi’s, and Warner Brothers. After leaving Guitar Center, Sonni became a consultant and partnered with other firms in the creation of cost-effective marketing campaigns designed for rapid execution and measureable sales results.

For more information on Jack Sonni, visit www.jacksonni.com. For more information on D’Addario, visit www.daddario.com.