Sweetwater Hires New Merchandising Managers

February 9, 2012

Jon Croft and Matt Duncan

Sweetwater recently hired two new managers. The new senior category managers are the most recent additions to Sweetwater’s recently reorganized Merchandizing department.

Jon Croft is the new senior category manager for Guitars and Drums. Most recently Croft was the Platinum Guitar Mmanager for Guitar Center at their corporate headquarters in California, responsible for all higher end guitars in the G.C. Chain and online.

Senior category manager Matt Duncan arrives in Fort Wayne from Medford, Oregon, where he was the buyer of Amps, Pedals and Effects for Musician’s Friend. This is the same category Duncan will merchandise at Sweetwater.

Posted by MMR Magazine under News.