Yamaha Appoints Larrimore as Director of National Sales
Yamaha Corporation of America has promoted Reed Larrimore to director, National Sales, Pro Audio & Combo Division (PAC). He will report to Jay Schreiber, general manager, PAC Division.
As Eastern Regional sales manager, Larrimore’s previous position, he received the Spirit of Yamaha Award in 2009. Before his promotion to that post in 2005, he served as PAC district manager in New York, New Jersey and Pennsylvania, receiving a number of awards, including Manager of the Year (2002), President’s Club (2003) and Value Added (2004).
Prior to joining Yamaha in 2001, he served as general manager at the Music Mart, Inc., in State College, Ps. He holds a Bachelor’s degree in Music Performance from Indiana University of Pennsylvania.









