Fishman and Asterope Announce Alliance and Distribution Agreement
Fishman and Asterope have announced a strategic alliance and global distribution agreement establishing Fishman as the exclusive worldwide distributor for Asterope instrument and XLR audio cables for the music instrument and pro audio markets. As a result of the agreement, Asterope products will be available in retail outlets throughout the United States and in more than 70 countries worldwide. The agreement was announced on Thursday at Summer NAMM 2012 in Nashville, Tennessee.
Asterope products provide musicians, audio engineers and enthusiasts with a unique design that provides greater clarity, a broader frequency response and more dynamic harmonics than traditional audio cables. Asterope products are designed and manufactured in the United States, and are the result of more than 10 years of research and development. Since their introduction, a host of renowned players, producers and engineers have chosen the company’s breakthrough line of products for both live performances and session work.
“This is an exciting opportunity for Fishman to expand on its commitment to provide the best possible sound,” said Larry Fishman, president of Fishman. “Every so often something revolutionary comes along that re-defines a category in our industry. This is one of those times. We’re delighted to be able to offer our experience and expertise, and look forward to making Asterope a success around the world.”
“Today’s agreement is a tremendous milestone for the company and will better ensure that Asterope products are available to artists around the world,” said Dariush Rad, president of Asterope. “Not only are both of our companies focused on enhancing the quality of sound, but our brand building, marketing and strategic sensibilities are consistent, as well. This provides us with the foundation of a dynamic and enduring relationship.”
Asterope products will be offered in two product lines – the “Pro Studio” series, available in Asterope’s signature purple color with gold connectors, and the “Pro Stage” series, available in midnight black with nickel connectors.