PreSonus Acquires Nimbit
PreSonus™ Audio Electronics has acquired Nimbit®, Inc., pioneers of direct-to-fan sales and promotion for the music industry. The Nimbit acquisition extends PreSonus’ strategic vision of empowering musicians and audio professionals with an ecosystem of products and services.
Along with today’s news of the acquisition, the companies have also unveiled the first integration between their products. PreSonus Studio One™ 2 audio-production software has been updated to add instantaneous delivery to the Nimbit platform, providing what the company describes as, “the world’s first complete solution for the creation, sales, and promotion of music and audio.”
To accomplish this integration and take advantage of the companies’ synergies, PreSonus acquired Nimbit, Inc., in April 2012. Both companies are privately held, and the acquisition occurred for an undisclosed sum.
Nimbit will continue independent operations in Massachusetts as a wholly owned subsidiary of PreSonus. Nimbit founders Patrick Faucher and Philip Antoniades, along with CEO Bob Cramer, will continue running day-to-day operations, product specification, and development of the Nimbit platform; and Nimbit’s development, support, retail, and marketing teams all remain with the subsidiary.