ADJ Open House
A crowd of approximately 300 DJs, lighting professionals, club owners, and dealers visited the ADJ Group’s world headquarters in Los Angeles on July 18th to tour the company’s new showroom and see some of its latest products from American DJ, American Audio and Global Truss America in “realistic lighting and audio environments.”
The new 4,000 square foot state-of-the-art showroom, which is shared with sister company Elation Professional, features a replica of a nightclub, a realistic production stage and other realistic venues. American DJ lights are showcased in these realistic settings, often as part of choreographed lightshows. Contributing to the realism of the showroom setting was the trussing used from Global Truss America.
“We’re excited about our new showroom, because it gives our friends and customers an opportunity to see how our products work together in a real world setting,” said Alfred Gonzales, national sales manager of American DJ. “Looking ahead, we’re also excited about using the showroom as an educational resource where our dealers can send their staffs for training.”
On the audio side, visitors to the open house were exposed to the “concert quality sound” of the German-designed American Audio Sen Series speakers and the versatility of the company’s VMS4.1 workstations.