(Online) Video Killed the Radio Star. Again.
August 16, 2012
Anyone old enough to remember when the advent of MTV (which celebrated its 31st birthday on August 1, by the way) caused many to worry about the impact on album (vinyl!) sales and broadcast radio? Ah, the good old days… Though, what’s old is new again. Sort of.
According to yet another study that suggests that the “old model” of music consumption is truly a thing of the past, Nielsen’s latest “Music 360” report indicates that almost two-thirds of American teenagers turn to YouTube as their primary source for music. While 48% of consumers in the U.S. are reported to still see radio as the dominant way to discover new music, the breakdown for teens is as follows: Google’s YouTube (54%), iTunes (53%) and CDs (50%).
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