Yamaha Teams with Deloitte Consulting on Salesforce CRM Deployment

When it came time to take its operations to the next level and improve its method of communications internally and externally, Yamaha Corporation of America turned to Deloitte Consulting LLP (Deloitte Consulting), who designed a plan for the company to enhance its salesforce.com cloud-based customer relationship management (CRM) apps – Salesforce Sales Cloud and Service Cloud.

“We were able to streamline what the customer support agents did, how they interfaced with the customers and how they interfaced with Salesforce,” said Tom Sumner, senior vice president at Yamaha Corporation of America. “We need to be flexible enough to connect with people in the ways they want to communicate. Deloitte Consulting and salesforce.com helped us develop the ability to be flexible.”

A team of Deloitte Consulting professionals evaluated and recommended changes to the way Yamaha served its customers. Yamaha integrated communications across marketing, sales and service platforms, enabling its employees to better monitor social media sites and address customer concerns in a timely manner.