Leiva Strings Begins Kickstarter Campaign
“We are doing a Kickstarter because we would like to raise money to bring the manufacturing back here in-house [Raleigh],” said Italo Leiva, the inventor and CEO of Leiva Strings.
Leiva Strings began in 2010 as a participant in the North Carolina State University eGames, a competition to find solutions to real world problems through entrepreneurship, and won the Apollo award for best business plan and the Best in Competition award which gave Leiva Strings the funding it needed to start.
Leiva strings is a music education company that uses color-coded instrument strings to help people learn to play their stringed instrument of choice faster. They also provide a software application that allows the client to easily convert their standard sheet music to color-coded sheet music. This all comes with a virtual support system that helps transition from beginner to expert in a shorter amount of time.
The Leiva Strings Team hopes to raise $40,000 dollars through the Kickstarter campaign. Kickstarter is an online crowdsourcing website that allows entrepreneurs and designers to get their ideas and products funded by offering incentives to people who donate to their cause, usually in the form of their final product. Each entrepreneur chooses a money value and tries to get people to “invest” in their product, because after 40 days if the monetary goal is not met, the entrepreneur gets nothing and the people who “invested” pay nothing.
To learn more about the campaign click here (http://www.kickstarter.com/projects/1709721435/leiva-strings-product-launch).