Music China Opens to Strong Attendance

The aisles were bustling at the opening of the 11th annual Music China and Prolight and Sound show in Shanghai. The enlarged show saw the growth of exhibit space across various categories as the number, size, and scope of the exhibits reflected this boom.

According to Evan Sha, of Messe Frankfurt Shanghai, companies like Buffet Crampon, Yamaha, Roland, and Dixon Drums have increased the size of their booths by 20 to 50 percent. The international presence was quite visible, as over 1,000 companies are exhibiting at the Music China event and 419 exhibitors at the Prolilght and Sound show. An increased number of international pavilions are also present, including those from the UK, Taiwan, Spain, Scandinavia, Netherlands, Japan, Italy, Germany, France, The Czech Republic, and Belgium.

Although indications are that China’s pace of economic growth is slowing, it isn’t apparent at this year’s show, with more companies clearly looking to increase their market share in the Asian markets. Harvey Levy of Levy’s Leathers tells us that each year his company sells more into the Chinese market with steady increases.