PMC Expands International Drum Month
The Percussion Marketing Council (PMC) celebrates its 17th consecutive November International Drum Month (IDM) with an expanded national campaign directed to creating more new drum kit or hand percussion drummers and connecting them with music retailers.
Built upon previous IDM success, the PMC is encouraging want-to-be players to get started this November by visiting their local music store or drum shop with the 2012 International Drum Month “Play It Like You Mean It” coupon in order to get free drumming materials sent to them from the PMC. Each pack contains a specific assortment of educational information such as instruction books and DVDs, as well as starter essentials for either drum set or hand drumming.
For further details about the 2012 International Drum Month and tools available to retailers in becoming pro-active in the development of their own November International Drum Month store-wide campaign, visit www.playdrums.com.