Trade Regrets: Frank Luppino, Jr.

The Frank Luppinos, father and son, during a NAMM Show.

Frank Luppino Jr. who was the president and founder of Marketing Insights, Inc., a sales organization representing major companies in the entertainment sound and lighting industries, died peacefully with his family at his side at the age of 90 after a long and courageous battle fighting cancer.

Luppino spent his formative years in Watkins Glen, N.Y. and attended Alfred University before serving in the Naval Air Transport during World War 11. After the War Frank started as a copy boy for Billboard magazine and launched a 20-year career culminating with the position of associate publisher. He then joined Seeburg Corp., at the time one of the world’s largest jukebox manufacturers, in an executive capacity. He left the firm to launch his own marketing and sales organization. According to his son, Frank Luppino III, “He was known for a love of Dixieland jazz music including the Preservation Hall Jazz Band, railroad memorabilia, PBS TV, swimming, a bright smile, and an amazing approach to life!”

Frank is survived by his wife of 49 years, Bjorg, his daughter Elizabeth Daly, his son Frank Luppino III, and four grandchildren. Contributions are welcome to the Loyola Academy Music Department, care of Corey Ames, 1100 North Laramie Avenue, Wilmette, Illinois 60091.