Chafin Acquires Electra Guitars trademark

Luthier and MI veteran Ben Chafin has acquired all the rights to the trademark and logo of Electra Guitars. Best known as a pivotal member of the team that brought Dean Guitars back to prominence in the late ’90s where he worked as designer, product manager, and sourcing liaison, Chafin has since established Chafin Custom Guitars.

Electra Guitars were imported from Japan from 1971 to 1984 by SLM. They were distributed worldwide and enjoyed a fair amount of notoriety for their MPC guitars, which featured onboard effects. Electra’s endorsing artist and users roster included Peter Frampton, Leslie West, ELO, and Chris Squire, among others.

Chafin’s plan for Electra is to offer high-quality, great playing instruments with features not commonly found on guitars in this price range.

Look for a website in early 2013.  For further information, email: ben@chafincustom.com.