On Monday, GE Money, the consumer lending Unit of General Electric Company, and Sam Ash Music Corporation announced a multi-year agreement to offer consumer financing.
The Sam Ash Card "enables musicians of all experience levels to finance purchases from Sam Ash's line of products, including musical instruments, music software and sound and recording equipment." The program is managed by GE Money's Sales Finance Unit, which provides billions of dollars of consumer financing through more than 145,000 small and medium businesses across the United States. Customers can use their card at any Sam Ash location or online.
"We look forward to our partnership with GE Money and are eager to share the possibilities of this program with our customers," said Stu Leibowitz, executive vice president and chief financial officer for Sam Ash Music. "We encourage a love of music to new musicians and professionals alike, and now we can offer them a choice of payment solutions that meet their budgetary considerations as well."