“Based on what we have seen on the Grammy Awards program, country music in general is slowly returning to an acoustic instrument basis”
Yamaha recently unveiled its new A Series line of handcrafted acoustic/electric guitars, available in eight models. The line includes dreadnought and concert-sized cutaways, boasts a new headstock design, and is offered in mahogany or rosewood with a range of options. Designed with the gigging musician in mind, the A Series aims to bridge the gap between beginner/intermediate models and extreme high-end models.
In a market which, despite signs of recovery, still provides challenges to retailers looking to connect with consumers, the stripped-down appeal of bluegrass and country music is one potential “answer.”
The Pro One is probably the most significant product launch in our history.