While Sam Ash’s history of putting environmental concerns front and center goes back almost 20 years, the real emphasis on the issue has happened over the past five, says COO Sammy Ash. They have long purchased recycled pallets, looked at ways to use less cardboard, and partnered with local recycling groups. “We’ve been proactive for a long time now.”
One of the most arresting visuals at Summer NAMM was a guitar being soaked from a small shower. The display belonged to Composite Acoustics, which makes carbon fiber guitars. Ellis Seal, who heads the research and development department, explains it to us all.
As part of its efforts to protect the environment and earth’s resources, Guitar Center, the world’s largest musical instrument and professional audio retailer, has made major changes to its operational procedures, already yielding significant results. This ongoing “Green” initiative reduces the company’s carbon footprint and conserves fuel and wood resources.
Marc Harris of Harris Musical Products was creating buzz in disproportion to size of his modest summer NAMM booth, and it was due in no small part to his partnership with a bold new startup called Wheatware.