…Yamaha sees educators warm to Silent String products. Yamaha is on the move promoting their Silent Electric String Quartet, and they think they’ve hit upon a key: it’s the “un-clinic.”
“We’re always looking at ways to use new technology,” says Larry Morton, president of Hal Leonard. To emphasize this point, he and chairman/CEO Keith Mardak are more interested in another anniversary rather than the Milwaukee-based company’s 60th birthday in 2007: “It amazes me that sheetmusicdirect.com was launched 10 years ago,” says Morton. While the first-ever worldwide downloadable program was initially was met with trepidation, “it has evolved into a substantial business, instigated a number of dealer partnerships, and launched other sites as well.”
Atlanta Pro Percussion, Inc.
The dealers have spoken, and once again Yamaha’s Disklavier, celebrating its 20th anniversary next year, gets the nod for overall Product of the Year. Votes for Product of the Year and other principal categories were solicited this fall via a ballot in the October issue and online dealer voting through MMR’s weekly e-newsletter, MMR Update. While many have reported it being another challenging year, most in the trenches of MI retailing had strong opinions about what was selling well, achieving good turns, and drawing store traffic in ’07. In tabulating the votes, we noted that in only a few cases was an award given to a company who amassed an overwhelming number of votes. As a rule competition was keen.