Hal Leonard: Continuing to Embrace Technology
“We’re always looking at ways to use new technology,” says Larry Morton, president of Hal Leonard. To emphasize this point, he and chairman/CEO Keith Mardak are more interested in another anniversary rather than the Milwaukee-based company’s 60th birthday in 2007: “It amazes me that sheetmusicdirect.com was launched 10 years ago,” says Morton. While the first-ever worldwide downloadable program was initially was met with trepidation, “it has evolved into a substantial business, instigated a number of dealer partnerships, and launched other sites as well.”








