News

Official Roland Statement on Recent Events in Japan

March 12, 2011

From Roland U.S. president Chris Bristol: “We are all saddened and shocked by the recent earthquake and resulting Tsunami that occurred yesterday in Japan.

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Thwak Music! Creates Superbowl Ad with Yamaha Electronic Drums

February 10, 2011

Thwak Music! an original music and music supervision company led by founder Tony Verderosa, helped create a new sixty-second Sony commercial, “Surgeon,” directed by Noam Murro. The spot debuted during Super Bowl XLV.

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DigiTech Appoints Feltenberger As Marketing Manager

December 15, 2010

DigiTech today announced the appointment of Tiffany Feltenberger as Marketing manager. In this role she will be responsible for all marketing, promotional and new product launch efforts for DigiTech. Feltenberger will report to Jay Woolley, director, Marketing for Harman Music Group.

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Electronic Drums Tap Into an Expanding Marketplace

November 10, 2009

Technology Meets Demand for More Sales Opportunities
“While the acoustic drum market is struggling, the electronic drum market is growing,” declares Yamaha’s Bob Terry. Others agree: Traps Drums, who are relatively new on the scene, report that in 2008 electronic percussion amounted to 20 percent of their sales and, this year, despite the economy, that number has risen to 24 percent.

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Silence is Golden

December 11, 2008

…Yamaha sees educators warm to Silent String products. Yamaha is on the move promoting their Silent Electric String Quartet, and they think they’ve hit upon a key: it’s the “un-clinic.”

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