Hit the Lights
June 9, 2010
Lighting and related Visual Effects are, to be sure, a “niche market.” Not every MI store even stocks Lighting – just 34 percent of the over-4,000 full line stores we contacted last month indicated that they carried Lighting/Effects gear – and even those that do are dependent on both local demand for such products, as well as their own ability to effectively market and promote them.
