‘Roadie for the Day’ In-Store Displays Available
For International Drum Month 2019, the Percussion Marketing Council has offered a special promotion for retailers to share info on their “Roadie for the Day” competition. Building on last year’s…
Chauvet Celebrates New French Subsidiary
Chauvet capped off the first full year of its French subsidiary’s operation with a gala celebration. Over 100 guests attended the festive event, which was held on March 21 at…
Maple Leaf Strings Names Kessler Marketing Director
Maple Leaf Strings is proud to announce Erin Kessler as their Marketing Director. Erin grew up in her family’s business, Colonial Music, and continues the family legacy by serving in…
Guitar Center Appoints Gottlieb as President of Music & Arts
Guitar Center has announced the appointment of Jeff Gottlieb as president of its Music & Arts brand, specializing in band and orchestral instruments for sale and rental, serving parents, teachers,…
All the World’s a Stage: The Digital Stage Piano Market
Stage digital pianos differ from home digital consoles or portable digital keyboards – as you’d likely expect. Aside from differences in construction and appearance, these instruments need to provide the…
Austrian Audio Makes Debut at Musikmesse 2019
Austrian Audio OC818 Austrian Audio made its formal introduction at this year’s Musikmesse gathering with eight products including microphones and headphones, as well as digital control systems, software, and proecessing.…
Endorsements Will be Getting Harder to Get and Vet
When celebrities, athletes, and CEOs cross the line into bad behavior, they risk losing a lot of things, not the least of which are product and brand endorsements. And those…
Gibson’s Cesar Gueikian Sheds Light on Changes Afoot at the Iconic Company
In late October of last year, after a long period of what appeared to be dark days for Gibson Brands (culminating with the company filing for bankruptcy in the Spring…
Digital Piano Accessories on an Even Keel
With 75 percent of participants in this month’s dealer poll (sent out to over 200 retailers) reporting that sales of digital piano accessories are either up or level when compared…
Book ‘Em! The Bookracks in MI Retail are the Face of a Powerful Engine for Wider Sales
The death of print, like that famous premature obituary that Mark Twain once joked about, has been greatly exaggerated. The collapse of iconic marquee brands, like Borders Books and Books-A-Million,…
Innovation! Eight Steps to Better Understanding and Addressing Customers’ Needs
Innovation is important, for it can help a business remain relevant in changing markets by creating new products and services. In my April 2018 MMR column titled, “Measuring Customer Perceptions,”…
Traietta Named Director of Sales and Marketing at Excelcia Music Publishing
Excelcia Music Publishing expands its leadership team with the appointment of music educator, violinist, and industry veteran, Diana Traietta as director of Sales and Marketing. With experience in both publishing and…