Tales from the Unknown Sales Rep: You Need to Hire and Train SALES People
Well – here we are in part two of the Tales From the Unknown MI Sales Rep. What wonderful words of wisdom, advice, or tom-foolery shall we discuss today? I…
A Tradition of Excellence: E.&O. Mari, Inc.’s Lorenza Cocco
E.& O. Mari, Inc. is the world’s oldest continually family-owned and operated music string manufacturer, fielding the celebrated La Bella brand. We recently checked in with COO Lorenza Cocco to…
SP-404MKII Creative Sampler and Effector from Roland
Roland announces the SP-404MKII Creative Sampler and Effector, the latest generation model in the legendary SP compact sampler series. Since 2005, SP samplers have been the bona fide kings of…
AP International Becomes Exclusive USA Distributors of DMI Guitar Labs Line of Cleaning Products
AP International Music Supply is proud to announce exclusive distribution of the eco-friendly DMI Guitar Labs line of instrument cleaning products including the popular Fret Butter ™ fingerboard cleaner. Having…
SolidGoldFX Supa Funk
Designed for some serious stank, SolidGoldFX‘s Supa Funk is an old-school, dual-band envelope filter, but with some totally modern twists! Featuring a responsive and articulate attack generator plus an expanded…
Fender Revives Kurt Cobain’s Jag-Stang Guitar
Fender Musical Instruments Corporation (FMIC) has announced the global launch of the Kurt Cobain Jag-Stang® guitar,commemorating the 30th anniversary of Nirvana’s influential record Nevermind. The Signature Jag-Stang® guitar is a…
IK Multimedia Releases AmpliTube X-GEAR Digital Effects Pedals
IK Multimedia releases AmpliTube X-GEAR pedals. Each high-performance pedal features 16 different effects, drawn from the most popular AmpliTube models and all-new reverb and delay algorithms, bringing IK’s industry-leading effects…
Godin Launches the A4 & A5 Ultra Fretless Basses
Godin Guitars is proud to announce the launch of the A4 Ultra Natural and A5 Ultra Natural Basses as part of its high-quality bass lineup. These instruments remains true to Godin’s high-quality build…
D’Addario Acquires National Picks
D’Addario has announced the acquisition of National Picks, the metal finger-pick that solidified itself as the industry standard. Available now, the renowned finger and thumb pick company will be branded…
TASCAM Keeps the Music Flowing for Drummer / Percussionist Fredo Ortiz
As any recording afficionado knows, capturing drums and percussion instruments is an art. Failure to properly manage the levels and attack transients can easily result in something akin to beating…
Cort Updates Gold Series with New Gold-OC8 Orchestra Model Acoustic-Electric
Cort Guitars introduces the new Gold-OC8 acoustic-electric, the latest addition to the Gold Series that unites classic stylings with modern amenities. The revamped Gold-OC8 was developed for players who seek…
UA Announces Volt Audio Interfaces
Universal Audio has introduced Volt audio interfaces. Featuring best-in-class sound quality, a Vintage Mic Preamp mode, built-in 76 Compressor in the 76 models, and suite of included audio software, these…