Helping Your Customers Pick
Most musicians are not performers relying on income from playing gigs. Oh, many are, but most are not. Now in my 50s, I am no longer solely relying on live…
Music China 2020
Following a challenging year, exhibitors are keenly looking ahead to Music China – a place where they can reconnect face to face with industry peers, showcase their instruments, and explore…
Fender Shares Signature Series Video with Mason
Fender Musical Instruments Corporation (FMIC) has announced the Stories Collection Brent Mason Telecaster and Stories Collection Fender Custom Shop Limited-Edition Brent Mason Telecaster, marking Fender’s first-ever collaboration with the Grammy…
PRS Guitars Announces Pulse Artist Program
PRS Guitars Pulse Artist program, announced today, is designed to support leading local artists around the world. While PRS is known for A-list artist endorsements from Carlos Santana, Mark Tremonti,…
Fender Play Adds Disney-Themed Lesson Collections, Teams Up with #Disney MusicSummerCamp
Fender Play has teamed up with #DisneyMusicSummerCamp to curate seven new Disney tunes to the platform. Beginning today, August 31, families and adults around the world can learn to play their…
YCA Names Beck as VP, Integrated Marketing
Yamaha Corporation of America (YCA) has announced that Randy Beck has joined the company as Vice President, Integrated Marketing. He reports directly to Matt Searfus, Corporate Vice President, Integrated Marketing.…
Guitar Center Announces Leadership Organization Additions
Mohit Parasher, President of Guitar Center’s Business Solutions Guitar Center has annoucned several appointments and promotions that reflect the company’s omni-channel sales and growth strategy. Mohit Parasher has been…
Music & Youth Initiative Outfits Remote Studio Setups with Focusrite and Novation Gear
Music & Youth Initiative is a Boston-based nonprofit offering resources to afterschool programs (including Boys & Girls Clubs and others) to outfit their spaces with music facilities and curricula, with…
Line 6 Joins Yamaha’s Guitar Development Open House Online Event
Line 6 will participate in the Yamaha Guitar Development Open House Online live-streaming event on August 13 from 12:00 p.m. to 2:00 p.m. (PDT). Line 6 will present: a POD…
MI SalesTrak Reveals Month-by-Month Market Changes During the Pandemic
March, 2020 seems like a long time ago. Or it seems like just yesterday. Time distorts in a pandemic. But when Covid-19 and resulting stay-at-home orders started to spread across…
Hal Leonard to Distribute Michael Kelly Guitars and Singular Sound
Michael Kelly Guitars, owned by Samson Technologies of New York and Singular Sound of Florida, have granted Hal Leonard distribution of their various products. The Michael Kelly Guitars agreement covers the…
Ontario Premier and Local MPP Visit Yorkville Sound Manufacturing Facility and Staff During Ventilator Production
Premier Doug Ford, Yorkville Engineer, Pete Till, Yorkville President , Steve Long, Pickering MPP Peter Bethlenfalvy Yorkville Sound received an upbeat visit from Ontario Premier Doug Ford and Pickering…