Christian Martin IV to Step Down as CEO/President of C.F. Martin & Co.
On July 16, C.F. Martin & Co. Inc. announced that Christian Martin IV has decided that, at the conclusion of his NAMM Chairmanship in July 2021, he will step into…
Guitar Center Hosts First Used & Vintage Gear Trade-In/Sales VIP Events
As part of its ongoing used and vintage gear sales program, Guitar Center will be holding a series of in-store events on Saturday, July 18. Taking place from 9 a.m. to…
Eventide Releases Undulator Plug-In, Commits Proceeds to Social Justice Initiatives
Eventide Audio is releasing the plug-in version of the classic modulated tremolo effect Undulator and simultaneously making a commitment to social justice. “Eventide Audio is committed to supporting the fight…
Eilish’s Hits Now Available on Fender Play
Fender has announced that six of Billie Eilish’s hits are now available (for guitar and uke only) in the complete online learning app, Fender Play. Through Thursday, July 23, new users will get…
Guitar Center Music Foundation Hosts ‘Relief 4 Musicians’ Online Fundraiser July 9
As part of its ongoing effort to provide needed funding relief to musicians and music programs suffering loss of resources as a result of the COVID-19 pandemic, the Guitar Center…
Paul Reed Smith and the Maryland Hall Take Annual Music School Online
Last year, Paul Reed Smith of PRS Guitars teamed up with the Maryland Hall and several world-class musicians to offer a week-long Musician’s Clinic that culminated in a Teacher/Student Concert.…
FMIC’s Billy Martinez
The “Ukulele Craze” that began back in 2007, and which many predicted would be a short-lived fad, never really went away. These days, with more folks staying at home in…
Stepping Out In SoCal: San Diego MI Operations Benefit from an Active, Saturated Music Scene
There’s a reason why San Diego was once labeled “America’s Finest City.” Often hailed as the birthplace of California, the SoCal city is one of the most populous in the…
It Might Get Loud (or at Least a Little Bit Louder…): Trends in Guitar Amplifier Sales Reflect an Altered Reality
Guitar amplifiers represent a market segment uniquely impacted by COVID-19: Sure, many individuals are finding solace in playing, writing, and recording music, but who needs a half-stack if you’re quarantining…
Silver Lining? Maybe?
“Sales of Instruments and Music Gear Are Soaring. Will Quarantine Spark a Renaissance?” reads the headline of a late April article in Rolling Stone. As many MI retail operations have…
Coming Back from the Edge
Image by congerdesign from Pixabay The COVID-19 virus is going to be around for a while, varying only in its intensity. That means there are some new realities that have…
‘Flying Fingers’ from Hal Leonard
“Flying Fingers” from Hal Leonard covers an expansive variety of styles and techniques – including recent innovations like percussive gestures, right-hand string-stopping, two hands on the fingerboard, and partial capos…