Fender Shares New Acoustasonic Video with Kenny Wayne Shepherd
Fender has shared its newest Acoustasonic video, which features Kenny Wayne Shepherd. Check out the video here. As a celebration of the Acoustasonic Strat, Fender partnered with several artists across multiple…
Furch Guitars Presents Virtual Factory Tour this Thursday
Furch Guitars will share a virtual factory tour this Thursday, April 9, via Furch’s Facebook page at 1 p.m. CEST. Petr Furch, CEO of Furch Guitars, will give “guests” a…
PMC Keeps Creating Drum Lesson Students for Retailers Offering Online Lessons with ‘Get Your Sticks Together’ Promotion
In light of retail store closures due to COVID-19 precautions, the Percussion Marketing Council has revised the “Get Your Sticks Together” free drum lesson program to include online lessons. Currently,…
Gibson Gives And Sweetwater Team Up To Offer Three-Month Premium Memberships To Amped Guitar
In an effort to share the power of music around the world,Gibson has formed a partnership with Gibson Gives, Sweetwater.com and Amped Guitar Learning–the #1 guitar learning experience tool–to offer…
Epiphone and GibsonTV Launch New Giveaways
GibsonTV has announced the launch of a brand new #HomeMadeMusic show titled the “Epiphone Guitar Giveaway Of The Day.” The show–hosted by Mark Agnesi, Director of Brand Experience at Gibson Brands–will kick off on…
Martin Guitars Presents Live Facebook Series ‘Jam in Place’
Martin Guitars will present a new Facebook live series called “Jam In Place,” where viewers will get to hang with their favorite artists for an intimate acoustic performance as these…
Partnered for Success: In Indiana, Maxwell’s House of Music embraces a more modern business approach
Adaptation – it’s that word that gets tossed around almost incessantly in the business world when decades-old companies dish on their keys to longevity. And when the going got tough,…
Old School: Analog Synthesizers’ Enduring Appeal
Whether it’s the resurgence in interest regarding stompbox guitar effects pedals, the overall uptick in the vintage instruments and musical gear market, or – beyond the realm of MI –…
How Rehearsal Studios Can Boost MI Retail
As music recording began moving into the DIY realm 30-some-odd years ago, MI retail responded by establishing its own footprint in that category. What began with a Tascam PortaStudio and…
‘Battle of the Bands’ a Winning Formula for Martin Audio and Focusrite
Buckinghamshire Music Trust (BMT’s) Battle of the Bands (BOTB) contest for young aspiring musicians was blessed this year by having two pro audio manufacturers provide a top-tier concert touring spec.…
Trying Times
Photo by Anna Shvets from Pexels As the COVID-19 pandemic increasingly impacts all aspects of life, globally, in mid-March, I reached out to a few in MI to learn how…
The New MIDI 2.0 Creates MI Retail Opportunities
Megan Rexazin from Pixabay When MIDI – Musical Instrument Digital Interface – first came on the scene in 1983, it ushered in a revolution that essentially merged the ideas of…