Zooming In on Innovation: ZOOM North America’s David Via
Since the 1980s, ZOOM has maintained a stellar reputation as a supplier of effects processors for guitars, basses, and related gear. Starting in the mid-2000s, though, ZOOM virtually defined a…
A Tale of Two Strangely Similar Retailers
Two iconic American brands have been in the headlines lately, both for the same reason. Guitar (and lots else – we’ll get to that shortly) maker Gibson entered Chapter 11…
Warwick Adds to RockCare Guitar Care Range
With the Work Bench Pad and the Work Bench Instrument Neck Rest, Warwick Distribution’s RockCare brand has added two new tools for repair, adjustment and modification of guitars and basses.…
Ovation Launches Website 2.0
Ovation has revamped its online offering with an updated site that showcases its complete line-up of electric/acoustic instruments, as well as Adamas strings. Users can now search by product type allowing them…
High Tech Add to Growing Fuzzrocious Line-Up
High Tech Distribution has added a new tone pedal to its Fizzrocious range of effects. The Fuzzrocious Grey Stache is based upon the GGG-tuned and Civil War versions of a…
Cornell Amps Launch 5 Watt ‘Traveller 5’ Guitar Combo
British manufacturer Cornell, has launched a new portable five-watt Traveller guitar combo amp. The idea behind the new Traveller 5 is to allow guitar players the opportunity to own an all-valve,…
GC Establishes GoFundMe Account to Support Victims of California Fires
Due the devastating recent fires in California, Guitar Center has established a GoFundMe account to support victims, including GC Support Center associates, in their effort to get back on their…
Shure Axient Digital Takes The Stage At 52nd CMA Awards
On November 14, the 52nd CMA Awards were broadcast live from downtown Nashville on ABC. Over half of the evening’s performances used Shure Axient Digital wireless systems. Audio producer Tom…
GC Holds Week-long Celebration for the Remodel of its Flagship Hollywood Store
The redesigned Guitar Center Hollywood store features a vibrant new mural on the façade of the store, symbolizing an extension of the Guitar Center brand and L.A. music scene, created…
Mojotone Signs Guitar Slide ‘first’
Mojotone has teamed up with ThixoTek to distribute its new product; the MagSlide MS2 – the world’s first Magnesium Guitar Slide, offering guitars players a lightweight alternative to conventional glass,…
GC and the American Red Cross Team up to Support Victims of California Wildfires
In response to the California wildfires threatening thousands of families, Guitar Center Inc. (GC) has teamed up with the American Red Cross – the humanitarian organization providing relief and support…
Peavey Electronics Celebrates 2018 Ahhyeah AMPLIFY DJ Champions
Peavey Electronics celebrated the winners of the 2018 Ahhyeah AMPLIFY DJ Championships, crowning the winners on Sunday, September 30, in front of a packed house at GoldBar night club in…