John Buitrago Captures Stadium Energy for Karol G ‘Mañana Será Bonito’ Tour and Netflix Documentary with DPA
Karol G’s record-breaking “Mañana Será Bonito” stadium tour featured an incredible level of sonic precision thanks to Front of House Engineer John Buitrago. With months of travel and dozens of…
Guitar Center Music Foundation Raises Funds and Honors Industry Legends at 4th Annual Gala
The Guitar Center Music Foundation (GCMF), a nonprofit dedicated to supporting music education and therapy programs through instrument donations and grants, hosted its 4th Annual Gala on September 11 at…
Gamechanger Audio Officially Releases the MOTOR Pedal
After years of development and anticipation, Gamechanger Audio is proud to announce that the MOTOR Pedal is finally available to the public. First teased as a wild experiment back in…
Loog Launches New Beginner Guitars for Teens and Adults
Loog Guitars, the brand that made learning guitar cool, colorful, and fun for kids, is growing up. Loog has unveiled the redesigned Pro 6, available in both Acoustic and Electric…
GAMA Elects New Board Members
The Guitar and Accessories Marketing Association (GAMA) board members have elected one new Board of Director member during their most recent meeting. This would make a total of five new…
Hal Leonard Secures Exclusive Worldwide Distribution of Bruce Springsteen Sheet Music
Hal Leonard, a Muse Group company, is proud to announce that, effective immediately, it is the exclusive publisher of Bruce Springsteen sheet music, through a new agreement with Sony Music…
Guitar Center’s Fall Guitar-A-Thon Returns with Exclusive New Launches and Epic Seasonal Savings
Guitar Center has announced the return of Fall Guitar-A-Thon, running September 18 through October 8. The three-week event, taking place in stores nationwide and online, is more than just a…
Gibson x Loog Collection
The iconic global music brand Gibson® and the award-winning children’s guitar brand Loog® proudly announce the launch of the Gibson x Loog collection: a line of four small, three-string electric…
D’Addario Launches Players Choice Custom String Shop
Create your perfect set of guitar strings: your gauges, your alloys, your way. D’Addario announces the launch of the Players Choice Custom String Shop, a new online tool that lets…
Concerted Growth: How Concert Ukuleles Are Tuning Up Sales for Retailers
By Christian Wissmuller Mike George, Product Manager of Instruments and Accessories at C.F. Martin & Co., Inc. Leanne McClellon, Director of Domestic Sales, Kala Brand Music Co. Michael Schear,…
Riffs, Roots, and Resonance: The Fretted Instrument Market in 2025
By Christian Wissmuller Let’s talk frets. The fretted instrument market continues to strike a resonant chord in 2025. From the timeless appeal of acoustic guitars to the relentless innovation in…
2025 Holiday Buying Guide
By Christian Wissmuller ’Tis the season (well, almost) when wish lists get written, credit cards get maxed, and — if all goes according to plan — musical instruments and accessories…