Musica Exotica: MI Retailers Find Success with Unusual instruments
It’s not easy to get musicians to try new types of instruments. Axes like the Chapman Stick remain the purview of a small cohort of intensely left-brain esthetes, while true…
The Sound of Money: Measuring Customer Perceptions
You’re probably tired of hearing retail gurus tell you the importance of customer experience, especially if you’re a brick and mortar store trying to find your competitive edge against the…
The Death of Geoffrey the Giraffe
The Daily ‘News’ Cycle Every day we are bombarded with news stories. Add to that social media splatter chatter, and it’s hard to stay focused on which stories could really…
ADJ Lighting Announces New Road Tour Dates
ADJ Lighting has announced six spring Road Tour dates to demonstrate their latest lighting, video and audio technologies. The companies will highlight the latest lighting technologies that were on display at…
Make Music Day Returns on June 21
Make Music Day, the annual global celebration of music on the summer solstice, returns this year on Thursday, June 21 with more than 4,500 free outdoor concerts, music lessons, jam…
The TEC Awards Announces Call for Entries
Fresh off a multitude of pro audio product debuts and new innovations at the recent 2018 NAMM Show, the NAMM TEC Awards council has announced a call for entries to…
The TEC Awards Announces Call for Entries
Fresh off a multitude of pro audio product debuts and new innovations at the recent 2018 NAMM Show, the NAMM TEC Awards council has announced a call for entries to…
Lunastone Adds to International Distribution Network
Danish guitar pedal company Lunastone has added to its worldwide distribution network with new partnerships in the US and Germany. The firm has seen significant growth over the past year and…
Thomastik-Infeld Launches New UK Ranges
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GC Names Gruendler VP of Music Ed
Guitar Center (GC) has appointed industry veteran Donny Gruendler vice president of Music Education. In this role, Gruendler will help expand Guitar Center’s focus on music education programs to provide more individuals…
GHS Strings Becomes US Distributor of Bassics
GHS Strings has become the US distributor for the Bassics range of bass amplification products. Bassics is the latest range of products to be released by British pro-audio designer Malcom Toft, who has…
GHS Strings Becomes U.S. Distributor For Bassics
GHS Strings has become the U.S. distributor for the Bassics range of bass amplification products. Bassics is the latest range of products to be released by legendary British pro-audio designer Malcom Toft.…