he 12-String Upswing: Niche Classic or Growth Category?
In a market that’s always looking for the next shimmer, the 12-string guitar is enjoying a very timely renaissance. Once pigeonholed as a folk-rock jangle machine thanks to players like Roger…
More Strings Attached
The shimmer of a 12-string guitar is one of those sounds that can stop you in your tracks. A single strum can fill a room in a way that seems…
Ruokangas Introduces Non-Potted P90 Pickups That Resist Microphonic Squeal
Ruokangas Guitars has introduced Rauni and Ukko, a new pair of soapbar P90 pickups designed to deliver classic single-coil authority while remaining stable at stage volumes. Developed throughout most of…
The Guitar Show and The Bass Show Sells Out 10th Anniversary Event
The Guitar Show and The Bass Show celebrated its tenth anniversary in style with a completely sold-out event at Cranmore Park in Solihull over the weekend of 28 February /…
From Home Studio to Pro Studio: Understanding Entry-Level and Pro Gear for Creators
by SamRudyFor music retailers, the ecosystem has changed. The path from buying a first interface to the point where an artist decides to book a recording studio session is no…
KRK helps Kryz Reid Keep Third Eye Blind Sounding Sharp Online, in the Studio, and on the Road
In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind’s Kryz Reid balances rockstar energy with producer precision. As the…
Martin Guitar Announces the Martin Artist Showcase Class of 2026
Martin Guitar is proud to introduce the Martin Artist Showcase Class of 2026, a dynamic and diverse group of musicians shaping what’s next in music.Launched in 2024, the Martin Artist…
New DANO Guitar Line Boasts Atomic Age Styling And Back-To-Roots Vibe
Danelectro, known for their irresistibly iconic guitars, launches their new DANO® guitar line. Borrowing styling cues from the company’s storied past, while adding modern playability and new sonic options, the…
Fender Launches Nationwide Search for its First-ever Guitar Correspondent
Fender Musical Instruments Corporation (FMIC) announces the search for its first-ever Guitar Correspondent, inviting a passionate, guitar-obsessed music fan to uncover the untold stories behind the most iconic guitar performances…
Table of Contents
(MMR-2026-02-TOC) Dept: TOC++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Upfront Q&A Josh Vittek of VittekPR: Part II xxThe conclusion of our chat with Josh Vittek, founder of VittekPR, who works closely with musical instrument and pro audio companies…
The Music People Announces the Passing of Founder Jim Hennessey
The Music People today announced with deep sadness the passing of its founder and former owner, Jim Hennessey, a visionary entrepreneur whose influence helped shape the modern musica ccessories industry.Jim…
Museum of Making Music Celebrates Roberto-Venn School of Luthiery’s Golden Anniversary with Landmark Exhibition
NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, which recently celebrated 125 years of NAMM at The 2026 NAMM Show — and home to The Museum of Making Music — is announcing an…