he 12-String Upswing: Niche Classic or Growth Category?
In a market that’s always looking for the next shimmer, the 12-string guitar is enjoying a very timely renaissance. Once pigeonholed as a folk-rock jangle machine thanks to players like Roger…
More Strings Attached
The shimmer of a 12-string guitar is one of those sounds that can stop you in your tracks. A single strum can fill a room in a way that seems…
From Home Studio to Pro Studio: Understanding Entry-Level and Pro Gear for Creators
by SamRudyFor music retailers, the ecosystem has changed. The path from buying a first interface to the point where an artist decides to book a recording studio session is no…
After 164 Years, Daynes Music to Close, Concluding One of America’s Longest-Running Piano Retail Legacies
After more than 164 years serving musicians, educators and institutions, Daynes Music Company — one of the oldest continuously operated family music retailers in the United States — has announced…
The Sennheiser MD 9235 Microphone Head is Back
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels and reject crosstalk,…
Yorkville Sound announces new Canadian distribution partnerships with Aguilar Amplification, Darkglass Electronics, and Spector Musical Instruments
Yorkville Sound is proud to announce that it is now the exclusive Canadian distributor for Aguilar Amplification, the globally respected bass amplification brand known for its innovative design, unmistakable tone,…
DANSR Adds Andrew Buckley as Assistant National Sales Manager
DANSR is pleased to announce the addition of Andrew Buckley in the role of Asst. National Sales Manager. Andrew has an undergrad degree in Music Education, a Masters and DMA…
Sweetwater and Yamaha Launch $25,000 Giveaway to Support School Music Programs
Sweetwater, the nation’s largest online retailer for music instruments and pro audio gear, has announced a partnership with Yamaha to transform one lucky school music program with a $25,000 giveaway.…
Fender Launches Nationwide Search for its First-ever Guitar Correspondent
Fender Musical Instruments Corporation (FMIC) announces the search for its first-ever Guitar Correspondent, inviting a passionate, guitar-obsessed music fan to uncover the untold stories behind the most iconic guitar performances…
From Studio to Stage: The Snare Drums Players Can’t Put Down
Few components in the drum kit inspire as much obsession — or as much innovation — as the snare. From shell materials and bearing edges to throw-offs, hoops, and heads,…
NAMM 2026: The Industry Finds its Groove Again
“The 2026 NAMM Show once again delivered an incredible week of unity and energy for our global NAMM members, and while showcasing products are an important element of the show,…
Table of Contents
(MMR-2026-02-TOC) Dept: TOC++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Upfront Q&A Josh Vittek of VittekPR: Part II xxThe conclusion of our chat with Josh Vittek, founder of VittekPR, who works closely with musical instrument and pro audio companies…