Christie’s to Auction Guitars From Johnny Marr’s Personal Collection
Christie’s will present Marr’s Guitars: The Johnny Marr Collection, an auction of guitars, amps and equipment from the career of guitarist, songwriter and former Smiths member Johnny Marr. The auction…
Gibson Announces Leadership Transition; CEO Cesar Gueikian to Move into Strategic Advisor Role
Gibson has announced that President and CEO Cesar Gueikian will step down from his executive position, effective July 31, 2026. Following his departure, Gueikian will transition into a new capacity…
Mike Gabriel Named Director of Sales - Pro Audio for JAM Industries USA
JAM Industries USA is pleased to announce Mike Gabriel as Director of Sales - Pro Audio. Gabriel brings a balanced approach that blends data-driven decision making with real-world retail perspective…
Portman's Music Superstore Celebrates 90 Years as Georgia's Oldest Continuously Operated Music Retailer
Portman’s Music Superstore, a cornerstone of music retail and music education across Georgia and South Carolina, is celebrating its 90th anniversary in 2026. Founded in downtown Savannah in 1936, Portman’s…
Korg USA Mourns the Passing of Jack Hotop, Legendary Sound Designer and Innovator
Korg USA announces with deep sadness the passing of longtime employee, celebrated sound designer, and musical instrument industry icon Jack Hotop. Joining Korg USA (then Unicord) in 1983, Hotop started…
Sweetwater and MESA/Boogie Team-up To Launch Exclusive Interactive Custom Amp Configurator
Sweetwater has announced an innovative partnership with MESA/Boogie®--the original Home of Tone, handcrafting amplifiers of uncompromising quality in Petaluma, California. Today, they are launching the all-new interactive Custom Amp Configurator,…
MESA/Boogie Subway+ Bass DI‑Preamp II
MESA/Boogie has unveiled the new Subway®+ Bass DI‑Preamp II, a compact, full‑featured follow‑up to its highly acclaimed first‑generation Subway bass preamp pedals. Consolidating the strengths of the original two preamp…
Nembrini Audio Upgrades Acoustic Voice Pro Plugin
Nembrini Audio announced an upgrade to its Acoustic Voice Pro Plugin on April 7, 2026. The update takes the professional acoustic guitar enhancement tool to the next level by expanding…
NAMM Show Buyer’s Guide: Part II
New and notable introductions that will be on-hand in Anaheim in January – either as part of the NAMM Show, or at nearby events Fretted Gibson Partners with…
Prs Guitars Releases Documentary on Ted McCarty
PRS Guitars announced a documentary on Paul Reed Smith's mentor and guitar industry titan the late Theodore Ted McCarty and his lasting impact on Smith and the company. The 73-minute…
Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller [caption id="attachment_91391" align="alignleft" width="349"] Josh Vittek[/caption] Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…