Sweetwater and MESA/Boogie Team-up To Launch Exclusive Interactive Custom Amp Configurator
Sweetwater has announced an innovative partnership with MESA/Boogie®--the original Home of Tone, handcrafting amplifiers of uncompromising quality in Petaluma, California. Today, they are launching the all-new interactive Custom Amp Configurator,…
MESA/Boogie Subway+ Bass DI‑Preamp II
MESA/Boogie has unveiled the new Subway®+ Bass DI‑Preamp II, a compact, full‑featured follow‑up to its highly acclaimed first‑generation Subway bass preamp pedals. Consolidating the strengths of the original two preamp…
NAMM Show Buyer’s Guide: Part II
New and notable introductions that will be on-hand in Anaheim in January – either as part of the NAMM Show, or at nearby events Fretted Gibson Partners with…
Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller [caption id="attachment_91391" align="alignleft" width="349"] Josh Vittek[/caption] Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…
Gibson Partners with Keith Richards to Release Signed 1960 ES-355 Models
Gibson is proud to announce its partnership with Keith Richards—one of the most influential musicians in history and co-founder of the legendary Rolling Stones. This collaboration introduces two extraordinary instruments:…
Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
Gibson Gives Achieves Record-Breaking Year of Impact
Gibson, together with its philanthropic division Gibson Gives, celebrates a historic year of giving in 2025. This milestone underscores their unwavering commitment to expanding global access to music through education,…
Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo
Guitar Center is making this holiday season truly unforgettable with the launch of 18 exclusive guitars and instruments from Fender, Gibson, Epiphone, Schecter, Martin, Taylor and more, all dropping on…
New Products November 2025
Accessories Levy’s Expands Its Flagship Amped Leather Collection with New Matte and Extra-Long Options Levy’s Music has introduced two new additions to its acclaimed Amped Leather Series, expanding one of…
Gibson Pickup Shop Launches 1959 Humbucker Collector’s Edition Series 3
As a true pioneer of the electric guitar and pickup design, Gibson’s nearly 90 years of research and manufacturing have defined the sound of countless musicians and music lovers. Since…
Gibson Noel Gallagher Gibson Les Paul Standard – Limited Edition
In celebration of the Live ’25 Tour and the long-awaited return of Oasis, Gibson proudly introduces the Noel Gallagher Les Paul™ Standard — a model designed by world-renowned singer, songwriter,…