Mike Gabriel Named Director of Sales - Pro Audio for JAM Industries USA
JAM Industries USA is pleased to announce Mike Gabriel as Director of Sales - Pro Audio. Gabriel brings a balanced approach that blends data-driven decision making with real-world retail perspective…
Portman's Music Superstore Celebrates 90 Years as Georgia's Oldest Continuously Operated Music Retailer
Portman’s Music Superstore, a cornerstone of music retail and music education across Georgia and South Carolina, is celebrating its 90th anniversary in 2026. Founded in downtown Savannah in 1936, Portman’s…
Korg USA Mourns the Passing of Jack Hotop, Legendary Sound Designer and Innovator
Korg USA announces with deep sadness the passing of longtime employee, celebrated sound designer, and musical instrument industry icon Jack Hotop. Joining Korg USA (then Unicord) in 1983, Hotop started…
Sweetwater and MESA/Boogie Team-up To Launch Exclusive Interactive Custom Amp Configurator
Sweetwater has announced an innovative partnership with MESA/Boogie®--the original Home of Tone, handcrafting amplifiers of uncompromising quality in Petaluma, California. Today, they are launching the all-new interactive Custom Amp Configurator,…
MESA/Boogie Subway+ Bass DI‑Preamp II
MESA/Boogie has unveiled the new Subway®+ Bass DI‑Preamp II, a compact, full‑featured follow‑up to its highly acclaimed first‑generation Subway bass preamp pedals. Consolidating the strengths of the original two preamp…
NAMM Show Buyer’s Guide: Part II
New and notable introductions that will be on-hand in Anaheim in January – either as part of the NAMM Show, or at nearby events Fretted Gibson Partners with…
Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller [caption id="attachment_91391" align="alignleft" width="349"] Josh Vittek[/caption] Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…
Gibson Partners with Keith Richards to Release Signed 1960 ES-355 Models
Gibson is proud to announce its partnership with Keith Richards—one of the most influential musicians in history and co-founder of the legendary Rolling Stones. This collaboration introduces two extraordinary instruments:…
Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
Gibson Gives Achieves Record-Breaking Year of Impact
Gibson, together with its philanthropic division Gibson Gives, celebrates a historic year of giving in 2025. This milestone underscores their unwavering commitment to expanding global access to music through education,…
Guitar Center Drops 18 Exclusive Holiday 2025 Guitars from Fender, Gibson, Epiphone, Schecter, Martin and Taylo
Guitar Center is making this holiday season truly unforgettable with the launch of 18 exclusive guitars and instruments from Fender, Gibson, Epiphone, Schecter, Martin, Taylor and more, all dropping on…