D’Addario Introduces the XPND Pedal Pry Bar
D’Addario announces the launch of the XPND Pedal Pry Bar: a compact, XPND-branded tool designed to make pedal removal faster and easier than ever for musicians. Say goodbye to screwdrivers…
ACT Entertainment Showcases RAT Sterling Vermin Pedal at NAMM 2026
ACT Entertainment’s iconic RAT brand brings its latest creation, the Sterling Vermin, to the 2026 NAMM Show (Booth 5227). With a new take on RAT’s unmistakable sound, this boutique distortion…
Getting the Most Out of The NAMM 2026 Show
by John Mlynczak, president and CEO of NAMM The NAMM Show 2026 is rapidly approaching, and we can’t wait to welcome visitors to the Anaheim Convention Center for our 125th…
DPA Showcases Enhanced 4099 CORE+ Instrument Mic and Clip System at the 2026 NAMM Show
DPA Microphones will present its 4099 CORE+ Instrument Microphone and redesigned instrument clip solutions to 2026 NAMM Show audiences at Booth 16102. As the next generation of the brand’s renowned…
Fender Names Edward ‘Bud’ Cole as CEO
Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as Chief Executive Officer and member of the FMIC Board of Directors. Cole…
Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
Graph Tech Launches Graph Tech UK to Provide Direct Support and Faster Availability for the United Kingdom
Graph Tech Guitar Labs is proud to announce the launch of Graph Tech UK, a new direct UK-based operation designed to deliver stronger service, faster product availability, and improved support…
Vandoren Introduces JUNO J5 Mouthpiece for Beginners
Vandoren is excited to announce the upcoming launch of the JUNO J5 Bb Clarinet Mouthpiece, the brand’s first model designed specifically for beginning clarinetists and an exciting expansion of the…
Band Directors Embrace the Vandoren Subscription Card
Band directors are praising the Vandoren subscription card for eliminating a persistent classroom challenge – reliable access to quality reeds. Designed to provide students with a steady supply of Vandoren…
Graph Tech Launches the 7-String UN-LOCK Nut at NAMM 2026
Graph Tech Guitar Labs proudly announces the release of the UN-LOCK Nut for 7-string guitars, expanding the groundbreaking UN-LOCK platform that has transformed tuning stability for modern players. After the…
Hal Leonard Releases Composer-Approved Matching Folio to ‘Wicked: For Good’
Hal Leonard is proud to announce the release of the official matching folio for Wicked: For Good, created in close collaboration with legendary composer Stephen Schwartz, who personally reviewed and…
Wenger Corporation Introduces Transcend Active Acoustic Technology
Wenger Corporation, a leading provider of high-quality products and solutions for music education, performing arts, and athletic storage, introduces its new Transcend(tm) active acoustic technology. Transcend creates flexible, natural-sounding acoustics…