Fender celebrates 30 years of the Hot Rod Deluxe Amp
Hot Rod Deluxe™ 30th Anniversary ($1,299.99 USD, £1,269 GBP, €1,489 EUR, $2299 AUD, ¥203,500 JPY)For the past 30 years the Fender® Hot Rod Deluxe™ has been the quintessential backline amplifier…
Fender Launches Nationwide Search for its First-ever Guitar Correspondent
Fender Musical Instruments Corporation (FMIC) announces the search for its first-ever Guitar Correspondent, inviting a passionate, guitar-obsessed music fan to uncover the untold stories behind the most iconic guitar performances…
NAMM Show Buyer’s Guide: Part II
New and notable introductions that will be on-hand in Anaheim in January – either as part of the NAMM Show, or at nearby events Fretted Gibson Partners with…
Upfront Q&A: Josh Vittek of Vittek PR – Part I
By Christian Wissmuller [caption id="attachment_91391" align="alignleft" width="349"] Josh Vittek[/caption] Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works…
UpFront January 2026
Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…
Fender Introduces Fender Studio - Releases First DAW
Fender Musical Instruments Corporation (FMIC) has announced a significant milestone in its evolution of creative tools, introducing Fender Studio as a new brand and unifying PreSonus® Studio One Pro and…
Fender Names Edward 'Bud' Cole as CEO
Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as Chief Executive Officer and member of the FMIC Board of Directors. Cole…
Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
Forging Ahead with Partnerships at Music China 2025
By Mike Lawson Music China’s 22nd edition wrapped up at the Shanghai New International Expo Centre after four days of business, networking, and industry exchange, running 22–25 October in Shanghai.…
33rd Annual Dealers’ Choice Awards
The 2025 Dealers’ Choice Awards once again drew an impressive response from across the MI industry, with retailers throughout North America casting thousands of votes to recognize the instruments, technologies,…
NAMM Show 2026 Buyer’s Guide: Part I
Accessories D’Addario Launches XPND Core Pedalboards and Backline Core Transport Bags D’Addario expands its XPND Pedalboard Series with two new products designed to simplify, strengthen, and elevate modern pedalboard setups:…
FMIC Celebrates Iron Maiden's Landmark 50th Anniversary with Signature Guitar Collection
In celebration of Iron Maiden’s landmark 50th Anniversary, Fender Musical Instruments Corporation (FMIC) announces new releases from the Fender Custom Shop, Fender® and Jackson® - series of instruments set to…