Sweetwater Rocks Out with GuitarFest Event
In late September, Sweetwater had the pleasure of welcoming guitar enthusiasts to its Fort Wayne, Indiana, campus for GuitarFest. The event featured over 70 manufacturer booths, more than 20 world-class…
Guitar Center Music Foundation Raises Funds and Honors Industry Legends at 4th Annual Gala
The Guitar Center Music Foundation (GCMF), a nonprofit dedicated to supporting music education and therapy programs through instrument donations and grants, hosted its 4th Annual Gala on September 11 at…
Loog Launches New Beginner Guitars for Teens and Adults
Loog Guitars, the brand that made learning guitar cool, colorful, and fun for kids, is growing up. Loog has unveiled the redesigned Pro 6, available in both Acoustic and Electric…
Guitar Center’s Fall Guitar-A-Thon Returns with Exclusive New Launches and Epic Seasonal Savings
Guitar Center has announced the return of Fall Guitar-A-Thon, running September 18 through October 8. The three-week event, taking place in stores nationwide and online, is more than just a…
Gibson x Loog Collection
The iconic global music brand Gibson® and the award-winning children’s guitar brand Loog® proudly announce the launch of the Gibson x Loog collection: a line of four small, three-string electric…
MESA/Boogie Bass-800D
MESA/Boogie® is the original boutique Home of Tone, handcrafting amplifiers of uncompromising quality from the world’s finest materials in Petaluma, California, USA. Today, with reverence and pride, MESA/Boogie has announced…
On-Stage Endpin Anchor Strap for Bass/Cello Delivers Essential Instrument Stability
On-Stage, a leading supplier of music instruments and accessories, and brand of The Music People, has released the CBS2000 Endpin Anchor Strap for Bass/Cello, a stabilizing accessory that helps players…
Riffs, Roots, and Resonance: The Fretted Instrument Market in 2025
By Christian Wissmuller Let’s talk frets. The fretted instrument market continues to strike a resonant chord in 2025. From the timeless appeal of acoustic guitars to the relentless innovation in…
In Case You Missed It – Electric Guitar & Bass Cases and Gig Bags Sales Stay Strong in 2025
By Christian Wissmuller “From the standpoint that I also still gig often – I have a closet full of hardshell cases that never leave the house. When bringing two guitars…
On-Stage Economy Offset Gig Bag Keeps Things Light for Guitarists
On-Stage, leading supplier of music instruments and accessories, and brand of The Music People, has released the GBO4550 Economy Offset Gig Bag, an instrument-care solution that delivers affordable protection and…
Gibson SJ-200 Monarch #100,
A museum-worthy work of art, the Gibson Custom SJ-200™ Monarch #100 Brazilian Rosewood in Tri Burst is truly one-of-a-kind. First created in the mid-1990s, the SJ-200 Monarch has become the…
Gibson Announces Anne Rohosy as Chief Commercial Officer
Gibson, Inc. announces the appointment of Anne Rohosy as Chief Commercial Officer (CCO). In this expanded role, Anne will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels…